Why mobile is the new web | GfK Insights Blog

    The mobile revolution: it’s one of the most talked about phenomena in consumer technology. Yet advertising spend on mobile is still far behind use and the number of eyeballs that might see it – and we all know that advertising needs to follow the users to be effective. So what’s causing this lag and how can we help address it?

    Source: Why mobile is the new web | GfK Insights Blog