It’s not the second or third screen—it’s the first screen. It’s among those few things we walk around with all day. We sleep with it within an arm’s reach and, for many of us, it’s the first thing we check out each morning. With more than 92% of Americans now using smartphones and almost 60% of all online activity now originating from smartphones, we have staggered into another age in technology with new marketing trends and challenges.In this blog post, we’re going to determine the level of complexity this new factor is posing and how to cope with that. It’s so crucial to know how many of your clients interact with your business through their mobile phones so you can organize your mobile marketing strategy in your overall marketing mix. Look at the following 5 points to understand the depth it enjoys.